Answer & bookFront Desk
Your front office, open on your website at 9:47 PM.
Most homeowners look for help after work, when your office is closed. Front Desk does the job your office would: answers their questions, gives them a price, takes a message, and books the visit from your open slots, before they click away to the next company.
Live on your site with one line of code.

Collin County, TX
Heating and cooling you don't have to think about.
Schedule serviceHi! Questions about your heating or AC? We're here around the clock.
Fieldstone Heating & Air
Typically replies in seconds
How can we help tonight?
New booking from your website
Maria Martinez · AC not cooling · Tue 9:00 AM
Every postcard, email and search sends people to your website. If nobody answers when they get there, they leave and call the next name on the list.
One widget
Five ways in. One front desk.
Some people want answers now. Some want a price. Some would rather you call them, and some just want to pick a time. Front Desk gives each of them their way in, and every one ends with a name, a number and a next step.
Fieldstone Heating & Air
Typically replies in seconds
Do you service Daikin heat pumps?
We do. Our techs work on all major brands, including Daikin. Is it a repair, or time for a tune-up?
Tune-up before winter.
Perfect. I have Thursday at 10 or Friday at 2. Which works?
AI chat
Answers like your best dispatcher. At any hour.
The AI knows your services, the areas you cover and how you book. It answers the question, asks the ones your team would ask, and turns the conversation into a lead you can act on.
Asks what your team would ask
What's wrong, how urgent it is, and the best way to reach them.
Every answer saved to the lead
Your tech walks in knowing what the homeowner said, not starting from scratch.
Books the visit
Offers your open slots, confirms one and puts it on your calendar.
Captured from the conversation
- Need
- AC running, upstairs not cooling
- Urgency
- This week
- Home
- Just bought · system age unknown
- Contact
- Maria Martinez · (469) 555-0142
- Came from
- New homeowner postcard → website
Online booking
The appointment, booked. Not a callback request.
Homeowners pick a day and a time from the slots you actually have open, and confirm in two taps. The visit lands on your schedule and on the lead, with the address and what they need, so nobody plays phone tag to set it up.
Free system check
Takes about an hour on site
Pick a day
Pick a time
Powered by Merrion
Maria M.
Only real openings
Visitors see the times you have free, so the slot they pick is one your team can keep.
Booked from anywhere in Front Desk
From a chat, after an instant quote, or straight from the booking screen. It all lands on one schedule.
A link for everywhere else
Share the booking screen in emails, texts and your Google Business Profile, or link the Calendly or Cal.com page you already use.
Instant estimates
A price in seconds. An inspection on the calendar.
For roofers, visitors enter their address and Merrion measures the roof from satellite imagery: area, pitch and squares, turned into a price range from your pricing. The people who like the number book the inspection right there.
Measured, not guessed
Roof area and pitch from satellite imagery of the actual house.
Your pricing
Ranges come from what you charge, so the estimate holds up when your crew arrives.
Contact first, if you like
Choose whether visitors leave their details before they see the price.
Northstar Roofing
Instant estimateProperty address

Roof area
0 sq ft
Pitch
6/12
Squares
31
Estimated price · architectural shingles
$14,200 – $16,800
Make it yours
Your colors, your words. Live in an afternoon.
Paste one line of code into your site. Pick your color, write the welcome message and choose which options visitors see. It looks like part of your website, because it is.
One line of code
Works on WordPress, Squarespace, Wix, Webflow and custom sites.
Your brand, your rules
Color, logo, welcome message, which side it sits on and what the AI should and shouldn't say.
Opt-in done properly
Text consent with wording you control and a link to your privacy policy.
Brand color
Welcome message
Channels
Embed code
<script src="https://app.merrion.ai/embed.js" data-workspace-id="fieldstone"></script>Fieldstone Heating & Air
Typically replies in seconds
Part of Merrion
The chat is one moment. Merrion keeps the whole story.
Front Desk sits between the outreach that brought someone to your site and the visit where you win the job. Every conversation lands on the lead's record, so you can see what started it and what it became.
Oct 28
Scanned the New homeowner welcome postcard
Direct Mail9:47 PM
Chatted on fieldstoneair.com, booked a visit
Front DeskTue 9:00
Dan visited and presented three plans
CloseTue 2:38
Signed for a new system and the Care Plan
CloseWhat's included
A whole front office. In one widget.
AI chat, 24/7
Answers questions about your services and area, and qualifies the request.
Text us
Visitors start a text conversation with your business number, with opt-in.
Callback requests
Name, number, best time to call and what they need.
Instant roof estimates
Satellite-measured roofs and a price range from your pricing.
Online booking
A day and a time from your open slots, confirmed in two taps.
For visitors who'd rather write, answered from your inbox.
FAQ
Frequently asked.
How do I add it to my website?
Paste one line of code into your site, the same way you'd add analytics. It works on WordPress, Squarespace, Wix, Webflow and custom sites. You choose which domains it's allowed to run on.
What can the AI answer?
Questions about your services, the areas you cover and how to book, based on your business details and any instructions you give it. When a question needs a person, it takes their details and hands it to your team.
Can visitors reach a real person?
Yes. They can ask for a callback with the best time to reach them, or start a text conversation with your business number. Your team picks it up from the inbox.
How does text opt-in work?
When someone starts a text conversation, they check an opt-in box with wording you control and a link to your privacy policy. Consent is saved with the contact, and STOP is honored.
Which trades get instant estimates?
The widget measures roofs from satellite imagery for roofing estimates. Other trades can use Instant Quotes for priced estimates from an address.
How does online booking work?
Visitors pick a day and a time from your open slots and confirm inside Front Desk. The appointment goes on your Merrion schedule and on the lead. If you already use Calendly or Cal.com, you can link that booking page instead.
Can I share a booking link without the chat?
Yes. Send people straight to the booking screen from your emails, texts, Google Business Profile or a button on your site.
Will it match my brand?
Set your color, logo, welcome message and which side of the page it sits on. Choose which options visitors see: chat, text, callback, instant quote or email.
Where do conversations go?
Into your Merrion inbox, on the lead's record, next to the postcard, email or signal that brought them to your site.
See it on your site
Stop losing the people who visit after hours.
Send us your website. We'll show you Front Desk on it, branded as your business, before the call ends.